#bananagrams #socialmedia #analysis #evaluation #areyouready
As we enter the age of social media, more and more companies
are joining the hype of creating online social media pages to sell, inform, and
engage the public about their product. But with the influx of online Facebook
pages, do they all effectively perform its function to engage the audience? Some
yes, some no. So, I am evaluating the Facebook
page of Bananagrams (link: https://www.facebook.com/bananagrams)
on the effectiveness on social media marketing based on the criteria of
Premiums (freebies), Participation (user-involvement), User-Generated Content
(user-submitted galleries), Costumer Service “Portal” (communication with
users), and Content Flow (regular new and interesting material).
Premiums: Does Bananagrams offer free stuff/contests for its
Facebook like-ers?
Yes! As I am scrolling down the Facebook page, there’s at
least three sweepstakes, promotion discounts, and/or chances to win by posting
pictures within this month. The fact that there are a variety of Premiums that
are easy to participate and get, Bananagrams, I’ll give you a 4/5 on this. If there was a way or link to get ahold of
those stickers that look awfully cute posted on Oct. 17, then maybe it’ll be a
5.
Participation and User Generated Content: Does Bananagrams
allow users to interact on the page i.e. user-generated content? Is there
reason for users to even do so?
Definitely. While KFC’s user comments are riddled with
complaints, Bananagram’s wall, on the other hand, is filled with positive
recent posts, as well as inquires about the possibility of an online Bananagrams
app. Viewers can freely comment and post videos and photos on the Bananagram’s
page. In addition, users are encouraged
to send in pictures showcased in the photos tab, as well as for individual
posts for events and contests (i.e. College Fest 2013 and #Boonanagrams
respectively). 5/5
Customer Service “Portal”: Is there communication?
Is there a “dialogue” environment? Yes and no. Users can
communicate to one another on Facebook posts. Users can write on Bananagrams’
wall, as well as post videos and photos. Bananagrams personally “likes”
user-submitted content. However, when users asked for an online Bananagrams
app, there was no response from Bananagrams.
I wanted to buy those cute stickers shown here,
but there was no direct online store link. Likewise, there was no direct link
to contact Bananagrams from the Facebook page. For these missing components,
3/5 for its Portal. It wasn’t great or mediocre—just average.
Content Flow: Is there interesting, new posts up regularly?
Yes! Bananagrams provides new and engaging materials
regularly. Just hours after Halloween, Bananagrams posted a humorous little
poem. Every Wednesday, Bananagrams have
“Witty Wordplay Wednesday,” a word puzzle encouraging comments from users. Last month, it was “Monday Mind Games.” By switching it up, yet keeping content
regular, users have a reason to check back periodically to see what else
Bananagrams wanted to share. Randomly,
there are new postings from Bananagrams.
But these updates are not blatant boring updates about their product,
instead they are updates showing viewers that Bananagrams are staffed by fun
people who enjoy cat memes, dressing up in Halloween costumes, and using
popular hashtags like #tbt (throwback Thursday) and #tgif (thank God it’s
Friday). All this combined make viewers,
like me, want to come back to this page as the people here are real, relatable,
and fun; and thus, might be/should be promoting something as fun as they
are. All this combined, 5/5 for Content
Flow—I am well-pleased.
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