Wednesday, November 27, 2013

Assignment #5: Angelina's Leg (Michelle Chen)


“Jolie’ing”

Angelina Jolie had her right leg exposed for a pose she struck at the Oscars in 2012.  Before the end of the event, photos of her leg are photoshopped in numerous pictures as a photobombing leg.  The picture was up, because people thought the photo-hogging leg would be hilarious, especially when showcased in various photos—fully demonstrating its photo-loving nature.  It was seen attached to the Statue of Liberty, Darth Vader, and even Meryl Streep.  As Yahoo's Mike Krumboltz reported, "by the time you read this, [in] about a million other things."  The leg went viral within minutes through twitter, tumblr, and other mass-media sites that allow users to share hilarious pictures.  The popular was so popular that it made it to the #2 Most Viral Pictures by Yahoo in its year-end review.  On “Google Insights,” the hype around Jolie’s leg began and peaked February 2012, and died down until June and resurfaced in January and February 2013 probably as a year-end review like Yahoo’s or a reminisce of last year’s Oscars. But no memes have been influenced by this.


Reasons for the meme became popular are due to the fact of the availability of social media for internet-users to share photos and tweets that they saw were funny, as well as ones that they made themselves.  Users can submit their own photos of themselves “jolie’ing” as the term came to be on sites like http://angelinajolieing.tumblr.com/.  Likewise, users can also follow the whereabouts of Jolie’s leg through the fan-made twitter account, @AngiesRightLeg.  This ability to share, laugh, and communicate worldwide using the internet and media sources made the meme popular, because many people are able to watch the Oscars and share online on their sentiments. As popular media tells us that watching the Oscar is “the thing to do,” people want to take part in jolieing to show others that they are a person on the in-group of the jolieing craze.  Participatory humor makes things funny. And who doesn’t want to a part of the next hot, leggy thing?



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