Assignment #3: Old Navy (Yesenia Escobar)

For this assignment I decided to analyze the Facebook page of a fashion line department store, “Old Navy.” For years I have been a consumer of this clothing line. One, because I love the bright color selections and second because I know that they always have great deals on good quality clothing. I had never visited their Facebook page and upon entering it I knew I could expect it to be at least decent. I must admit that although it was a good page it did lack features that were previously discussed in class, which could make it that much better. One of the main features that it lacked was that it did not have any available coupons or free giveaways. Nevertheless, it did advise you to visit their store where you could find coupons do get discounts on certain clothing materials. Furthermore, their participation was creative and interactive. Posted on their page is several messages of support that were published by consumers and the page administrators also posts pictures of some of these consumers in their latest Old Navy garments. In my opinion this is a creative marketing device that also keeps consumers interested in not only purchasing their clothing but taking pictures and uploading them for a chance to be feature on the page.

            However, it lacked participation in other ways. It did not have any venues, events, games, etc to involve users in a more interesting manner. Being that Old Navy is known for its scarves every fall and winter season I think it would have been created to have a user-friendly survey that could allow users to vote for the release of a new scarf amongst a category of at least 4 options. As mentioned above Old Navy’s Facebook page did have several locations for users to submit their responses of appreciation and sometimes of more suggestive feedback. Lastly, I was the most impressed with their content flow. The administrators published new materials at least 2 times a day and sometimes even more. This creates moment and allows customers to be constantly excited about new garments and sales. Overall, Old Navy’s Facebook page was new, exciting, and relevant although it could have been more inventive and sometimes creative.