An
award-winning crime drama featured on AMC, Breaking Bad tells the story of
Heisenberg—a high school chemistry teacher who becomes a methamphetamine
god. Although Breaking Bad came to an
end in late September, social media keeps Breaking Bad and each of its
characters alive.
After
browsing through the Breaking Bad Facebook page, I reminisced on every favorite
moment, who my favorite characters were at different stages, and what the show
would have been like would it not had ended the way it did. Needless to say,
this Facebook page does a tremendous job at marketing a show that has already
ended and keeping viewers very happy with what AMC provided them with
throughout the series of Breaking Bad.
The page allows all features,
including premiums, participation, user-generated content, and customer service
portals to create a space where users feel like a part of this “Breaking Bad”
movement. The content flow remains entertaining and updated, even after the
finale. It engages users by providing free t-shirts (not just any t-shirt, but
the same “Monopoly-Breaking Bad” t-shirt the director of the show wore at the
finale). My favorite part of this page was the individual posts with pictures
of each character asking, “What will you remember most about ________?” or
pictures of a scene asking the audience, “What was your reaction to this?” It
took me back to the show not only through my memories, but it also invited me
to comment on the post itself and was allowed to read what everyone else posted
as well. The page does a very good job at linking all outlets of social media
related to Breaking Bad (AMC.com, Twitter, etc.), where links to quizzes,
exclusive behind the scenes clips, and even bloopers were accessible.
Overall, I am very please with the Breaking Bad Facebook
page and its means of marketing through social media. It provides an
interactive space for fans of the show and includes outlets of not only the
show itself, but to the lives of the actors and actresses (which I believe
makes viewers very happy). The pictures, the hashtags, the countdowns, all
create a bigger Breaking Bad family; I love that. 
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